Pricing of Social Media Marketing

Think it Over, “If you don’t find a way to make money while you sleep, you will work until you die.”

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33.4%

Active Social Media Users in India

66%

Most used Webs & Apps – Social Media

55%

Social Media used by Indian Small Businesses

80.05 B

YouTube – the 2nd most visited web globally

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Pricing of Social Media Marketing by Us

Utilizing social media as a multifaceted tool, businesses can effectively enhance brand visibility, interact with their audience, drive traffic to their websites, boost conversions, elevate search engine rankings, and foster customer loyalty.

Social media platforms offer a dynamic space for businesses to connect with their target demographic, share engaging content, and establish a robust online presence.

Our pricing philosophy is founded on principles of transparency, integrity, and the unwavering commitment to delivering authentic value to our clients. We recognize the significance of every investment made by our clients and strive to ensure that our pricing accurately reflects the quality and efficacy of the solutions and services we provide. 

Social Media Marketing (SMM) Plans & Pricing

SOCIAL MEDIA MARKETING
STANDARD PLAN

₹ 15,000/-       ₹ 12,000/-

Features Included

Account Management – 2

“Account Management” in social media marketing involves overseeing and nurturing client relationships to ensure the successful implementation of social media strategies. As an IT company managing social media for clients, effective account management is crucial for maintaining clear communication, understanding client needs, and delivering exceptional service.

Account managers serve as liaisons between the client and the social media team, facilitating the exchange of information, providing updates on campaign progress, and addressing any concerns or issues that may arise. They work closely with clients to define goals, develop tailored strategies, and monitor performance metrics to optimize campaigns for maximum impact.

Account management also involves proactive client engagement, offering strategic advice, suggesting improvements, and fostering long-term partnerships built on trust and mutual success.

Facebook Marketing

Pixel Installation

“Pixel Installation” in social media marketing involves implementing Facebook Pixel, a piece of code provided by Facebook, onto a client’s website to track user interactions and behavior for ad targeting, optimization, and measurement purposes.

As an IT company offering social media marketing services, installing the Facebook Pixel for clients entails several key steps. Firstly, the Facebook Pixel code is generated within Facebook Ads Manager, customized based on the client’s specific tracking requirements and objectives.

Next, the generated Pixel code is integrated into the client’s website by placing it within the website’s HTML code or using a tag management system like Google Tag Manager. This allows the Pixel to track various events such as page views, purchases, sign-ups, and other conversions performed by website visitors.

Once installed, the Pixel begins collecting data immediately, enabling the client to gain valuable insights into user behavior and optimize their Facebook advertising campaigns accordingly. Regular monitoring and testing of the Pixel ensure accurate tracking and reliable data collection, empowering the client to make informed decisions and maximize the effectiveness of their social media marketing efforts.

8 Static Posts / Reels Per Month

“8 Static Posts / Reels Per Month” in social media marketing, particularly on Facebook, refers to the creation and publication of a total of 8 static posts or reels on the client’s Facebook page each month.

Static posts are typically images or graphics accompanied by text, while reels are short video clips. These posts are strategically designed to engage the target audience, promote brand awareness, and drive user interaction.

By consistently sharing compelling content, businesses can maintain a strong presence on Facebook, attract more followers, and increase their reach and engagement metrics.

As an IT company, we handle the entire process of creating, scheduling, and posting these static posts or reels on behalf of the client, ensuring that their Facebook page remains active and engaging for their audience.

Creation of Automated Rules

“Creation of Automated Rules” in social media marketing involves setting up predefined conditions and actions to automate campaign management tasks.

As an IT company providing social media marketing services, we streamline campaign optimization and performance monitoring by implementing automated rules tailored to our client’s objectives. These rules can include actions such as adjusting ad bids, pausing underperforming ads, increasing budgets for high-performing campaigns, or sending notifications based on specified conditions like ad spend or campaign reach.

By automating routine tasks, we ensure that our client’s campaigns are continuously optimized for maximum efficiency and effectiveness. This proactive approach allows us to react swiftly to changes in campaign performance and market dynamics, driving better results and higher returns on investment (ROI) for our clients.

Audience Research

“Audience Research” in social media marketing, particularly on Facebook, involves analyzing the demographics, interests, behaviors, and preferences of the target audience of our clients’ brands.

As an IT company, we conduct thorough research to understand the characteristics of the audience most likely to engage with our clients’ content and offerings on Instagram. This includes identifying age groups, gender, locations, interests, and other relevant factors that influence audience behavior on the platform.

By leveraging various analytics tools and techniques, we gather valuable insights into the types of content, hashtags, and trends that resonate with the target audience. This research helps us tailor our clients’ Instagram marketing strategies to effectively reach and engage their desired audience segments, ultimately driving higher levels of engagement, brand awareness, and conversions.

Facebook Analytics Report Creation

“Facebook Analytics Report Creation” in social media marketing involves gathering data from Facebook’s analytics tools and compiling it into comprehensive reports for clients.

As an IT company offering social media marketing services, we generate detailed reports that provide insights into the performance of Facebook ad campaigns. These reports include metrics such as reach, engagement, click-through rates, conversions, and return on ad spend (ROAS).

By analyzing these metrics, we identify trends, assess campaign effectiveness, and make data-driven decisions to optimize future campaigns. Our Facebook analytics reports help clients understand their audience better, refine targeting strategies, and achieve their marketing objectives efficiently.

Traffic Monitoring

“Traffic Monitoring” in social media marketing involves tracking and analyzing the flow of visitors to a website or landing page from social media platforms.

As an IT company providing social media marketing services, we implement robust monitoring tools and techniques to assess the effectiveness of our clients’ social media campaigns in driving website traffic. This process involves monitoring key metrics such as click-through rates, referral sources, bounce rates, and time spent on site to gain insights into user behavior and campaign performance.

By closely monitoring traffic patterns, we can identify which social media channels and content types are generating the most traffic, optimize campaigns for better results, and make data-driven decisions to enhance overall marketing strategies. Additionally, traffic monitoring allows us to measure the impact of social media efforts on website engagement, conversions, and ultimately, business success.

Through continuous monitoring and analysis, we ensure that our clients’ social media campaigns are driving quality traffic and delivering tangible results.

Monthly Report

A “Monthly Report” in social media marketing is a comprehensive document prepared by our IT company for clients, summarizing the performance of their social media campaigns over the past month.

This report typically includes key metrics such as reach, engagement, impressions, clicks, conversions, and ROI across various social media platforms. We provide detailed insights into the effectiveness of different campaigns, content types, and audience targeting strategies, allowing clients to assess the impact of their social media efforts on their business objectives.

Additionally, the monthly report highlights areas of success and areas for improvement, along with actionable recommendations for optimizing future campaigns.

By regularly reviewing these reports, clients gain valuable insights into their social media performance, enabling them to make informed decisions and drive continuous improvement in their marketing strategies.

Instagram Marketing

8 Static Posts / Reels Per Month

“8 Static Posts / Reels Per Month” in social media marketing, particularly on Instagram, involves creating and sharing a total of 8 static posts or reels on the client’s Instagram profile each month.

Static posts are typically images or graphics accompanied by captions, while reels are short video clips. These posts and reels are strategically crafted to engage the target audience, enhance brand visibility, and encourage user interaction.

By consistently sharing compelling content, businesses can establish a strong presence on Instagram, attract more followers, and boost their overall engagement metrics.

As an IT company, we manage the entire process of conceptualizing, creating, scheduling, and posting these static posts or reels on behalf of the client, ensuring that their Instagram profile remains active and engaging for their audience.

Creation of Automated Rules

“Creation of Automated Rules” in social media marketing involves setting up predefined conditions and actions to automate campaign management tasks.

As an IT company providing social media marketing services, we streamline campaign optimization and performance monitoring by implementing automated rules tailored to our client’s objectives. These rules can include actions such as adjusting ad bids, pausing underperforming ads, increasing budgets for high-performing campaigns, or sending notifications based on specified conditions like ad spend or campaign reach.

By automating routine tasks, we ensure that our client’s campaigns are continuously optimized for maximum efficiency and effectiveness. This proactive approach allows us to react swiftly to changes in campaign performance and market dynamics, driving better results and higher returns on investment (ROI) for our clients.

Audience Research

“Audience Research” in social media marketing, particularly on Instagram, involves analyzing the demographics, interests, behaviors, and preferences of the target audience of our clients’ brands.

As an IT company, we conduct thorough research to understand the characteristics of the audience most likely to engage with our clients’ content and offerings on Instagram. This includes identifying age groups, gender, locations, interests, and other relevant factors that influence audience behavior on the platform.

By leveraging various analytics tools and techniques, we gather valuable insights into the types of content, hashtags, and trends that resonate with the target audience. This research helps us tailor our clients’ Instagram marketing strategies to effectively reach and engage their desired audience segments, ultimately driving higher levels of engagement, brand awareness, and conversions.

Insta Analytics Report Creation

“Insta Analytics Report Creation” in social media marketing, particularly on Instagram, involves generating comprehensive reports that analyze various metrics and performance indicators related to the client’s Instagram account.

These reports provide valuable insights into the effectiveness of the client’s Instagram marketing efforts, including engagement rates, follower growth, post reach, profile views, and more.

By analyzing these metrics, businesses can gain a deeper understanding of their audience’s preferences, identify trends, and refine their Instagram marketing strategies accordingly.

As an IT company, we compile and analyze data from Instagram Insights and other analytics tools to create customized reports tailored to the client’s specific goals and objectives. These reports serve as valuable resources for evaluating the success of the client’s Instagram campaigns and making informed decisions to optimize their social media marketing efforts.

Traffic Monitoring

“Traffic Monitoring” in social media marketing, particularly on Instagram, involves tracking and analyzing the flow of website traffic generated from Instagram posts, stories, ads, and other content.

As an IT company, we utilize various tools and analytics platforms to monitor the effectiveness of the client’s Instagram marketing campaigns in driving traffic to their website.

By analyzing metrics such as clicks, website visits, bounce rates, and conversion rates, we can assess the performance of different Instagram content types and campaigns in driving user engagement and website visits. This information allows us to identify high-performing content, optimize ad targeting and messaging, and make data-driven decisions to improve the client’s overall Instagram marketing strategy.

Ultimately, effective traffic monitoring helps the client maximize the ROI of their Instagram marketing efforts and achieve their business objectives.

Monthly Report

The “Monthly Report” in social media marketing, particularly on Instagram, entails compiling and presenting key performance metrics and insights from the client’s Instagram marketing activities over a month-long period.

As an IT company managing the client’s social media marketing efforts, we generate monthly reports that include data such as follower growth, engagement metrics (likes, comments, shares), reach and impressions, website traffic generated from Instagram, conversion rates, and other relevant KPIs.

These reports provide the client with a comprehensive overview of their Instagram performance, highlighting successes, areas for improvement, and opportunities for optimization. Additionally, the monthly report may include actionable recommendations and insights to enhance the client’s Instagram marketing strategy moving forward.

Overall, the monthly report serves as a valuable tool for tracking progress, measuring ROI, and informing strategic decisions to drive continued success on Instagram.

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SOCIAL MEDIA MARKETING
PREMIUM PLAN

₹ 25,000/-       ₹ 18,000/-

Features Included

Ads Spend – Rs.30,000

“Ad spend” in social media marketing refers to the budget allocated for running paid advertisements on various social media platforms. As an IT company managing social media marketing for clients, ad spend plays a crucial role in reaching the target audience effectively. It encompasses the funds used to create and promote ads, targeting specific demographics, interests, and behaviors to maximize the return on investment (ROI).

Ad spend allows businesses to amplify their brand visibility, drive website traffic, generate leads, and ultimately increase conversions. Through strategic allocation of ad spend, we ensure that our clients’ social media campaigns yield optimal results, delivering value and ROI for every marketing dollar invested.

Account Management – 2

“Account Management” in social media marketing involves overseeing and nurturing client relationships to ensure the successful implementation of social media strategies. As an IT company managing social media for clients, effective account management is crucial for maintaining clear communication, understanding client needs, and delivering exceptional service.

Account managers serve as liaisons between the client and the social media team, facilitating the exchange of information, providing updates on campaign progress, and addressing any concerns or issues that may arise. They work closely with clients to define goals, develop tailored strategies, and monitor performance metrics to optimize campaigns for maximum impact.

Account management also involves proactive client engagement, offering strategic advice, suggesting improvements, and fostering long-term partnerships built on trust and mutual success.

Creation of Campaign – 4

“Creation of Campaign” in social media marketing involves the strategic planning and execution of targeted advertising initiatives to achieve specific business objectives. As an IT company managing social media for clients, creating campaigns entails several key steps. Firstly, thorough research is conducted to understand the client’s target audience, industry trends, and competitor landscape. Based on this insight, customized campaign strategies are developed, outlining campaign objectives, messaging, creative elements, and targeting parameters.

Next, engaging and visually appealing ad creatives, including images, videos, and ad copy, are crafted to capture the audience’s attention and convey the client’s brand message effectively. Once the campaign assets are ready, they are launched across relevant social media platforms, such as Facebook, Instagram, LinkedIn, or Twitter, using advanced targeting options to reach the intended audience segments.

Throughout the campaign duration, performance metrics are closely monitored and analyzed to optimize ad spend, maximize ROI, and achieve the desired outcomes for the client’s business.

Facebook Marketing

Pixel Installation

“Pixel Installation” in social media marketing involves implementing Facebook Pixel, a piece of code provided by Facebook, onto a client’s website to track user interactions and behavior for ad targeting, optimization, and measurement purposes.

As an IT company offering social media marketing services, installing the Facebook Pixel for clients entails several key steps. Firstly, the Facebook Pixel code is generated within Facebook Ads Manager, customized based on the client’s specific tracking requirements and objectives.

Next, the generated Pixel code is integrated into the client’s website by placing it within the website’s HTML code or using a tag management system like Google Tag Manager. This allows the Pixel to track various events such as page views, purchases, sign-ups, and other conversions performed by website visitors.

Once installed, the Pixel begins collecting data immediately, enabling the client to gain valuable insights into user behavior and optimize their Facebook advertising campaigns accordingly. Regular monitoring and testing of the Pixel ensure accurate tracking and reliable data collection, empowering the client to make informed decisions and maximize the effectiveness of their social media marketing efforts.

8 Static Posts / Reels Per Month

“8 Static Posts / Reels Per Month” in social media marketing, particularly on Facebook, refers to the creation and publication of a total of 8 static posts or reels on the client’s Facebook page each month.

Static posts are typically images or graphics accompanied by text, while reels are short video clips. These posts are strategically designed to engage the target audience, promote brand awareness, and drive user interaction.

By consistently sharing compelling content, businesses can maintain a strong presence on Facebook, attract more followers, and increase their reach and engagement metrics.

As an IT company, we handle the entire process of creating, scheduling, and posting these static posts or reels on behalf of the client, ensuring that their Facebook page remains active and engaging for their audience.

Creation of Automated Rules

“Creation of Automated Rules” in social media marketing involves setting up predefined conditions and actions to automate campaign management tasks.

As an IT company providing social media marketing services, we streamline campaign optimization and performance monitoring by implementing automated rules tailored to our client’s objectives. These rules can include actions such as adjusting ad bids, pausing underperforming ads, increasing budgets for high-performing campaigns, or sending notifications based on specified conditions like ad spend or campaign reach.

By automating routine tasks, we ensure that our client’s campaigns are continuously optimized for maximum efficiency and effectiveness. This proactive approach allows us to react swiftly to changes in campaign performance and market dynamics, driving better results and higher returns on investment (ROI) for our clients.

Audience Research

“Audience Research” in social media marketing, particularly on Facebook, involves analyzing the demographics, interests, behaviors, and preferences of the target audience of our clients’ brands.

As an IT company, we conduct thorough research to understand the characteristics of the audience most likely to engage with our clients’ content and offerings on Instagram. This includes identifying age groups, gender, locations, interests, and other relevant factors that influence audience behavior on the platform.

By leveraging various analytics tools and techniques, we gather valuable insights into the types of content, hashtags, and trends that resonate with the target audience. This research helps us tailor our clients’ Instagram marketing strategies to effectively reach and engage their desired audience segments, ultimately driving higher levels of engagement, brand awareness, and conversions.

Facebook Analytics Report Creation

“Facebook Analytics Report Creation” in social media marketing involves gathering data from Facebook’s analytics tools and compiling it into comprehensive reports for clients.

As an IT company offering social media marketing services, we generate detailed reports that provide insights into the performance of Facebook ad campaigns. These reports include metrics such as reach, engagement, click-through rates, conversions, and return on ad spend (ROAS).

By analyzing these metrics, we identify trends, assess campaign effectiveness, and make data-driven decisions to optimize future campaigns. Our Facebook analytics reports help clients understand their audience better, refine targeting strategies, and achieve their marketing objectives efficiently.

Traffic Monitoring

“Traffic Monitoring” in social media marketing involves tracking and analyzing the flow of visitors to a website or landing page from social media platforms.

As an IT company providing social media marketing services, we implement robust monitoring tools and techniques to assess the effectiveness of our clients’ social media campaigns in driving website traffic. This process involves monitoring key metrics such as click-through rates, referral sources, bounce rates, and time spent on site to gain insights into user behavior and campaign performance.

By closely monitoring traffic patterns, we can identify which social media channels and content types are generating the most traffic, optimize campaigns for better results, and make data-driven decisions to enhance overall marketing strategies. Additionally, traffic monitoring allows us to measure the impact of social media efforts on website engagement, conversions, and ultimately, business success.

Through continuous monitoring and analysis, we ensure that our clients’ social media campaigns are driving quality traffic and delivering tangible results.

Custom Conversion Creation

“Custom Conversion Creation” in social media marketing involves setting up specific actions or events on a client’s website to track and optimize campaign performance effectively. As an IT company providing social media marketing services, creating custom conversions for clients entails several essential steps.

Firstly, we collaborate with the client to identify key actions or events on their website that indicate valuable user interactions or conversions, such as purchases, sign-ups, or form submissions. Based on these objectives, custom conversion events are defined and configured within the Facebook Ads Manager platform, specifying the parameters and criteria for each conversion action. This may involve setting up conversion tracking for specific URLs, button clicks, or other on-site interactions that align with the client’s goals.

Once the custom conversions are created, they are integrated with the client’s Facebook advertising campaigns to track and optimize ad performance accurately. Regular monitoring and analysis of custom conversion data enable us to refine targeting, messaging, and bidding strategies, ensuring that the client achieves their desired outcomes and maximizes their return on investment (ROI) from social media advertising efforts.

Re-marketing

“Re-marketing” in social media marketing involves targeting users who have previously interacted with a client’s website or mobile app but have not completed a desired action, such as making a purchase or filling out a form. As an IT company offering social media marketing services, implementing re-marketing strategies for clients involves several key steps.

Firstly, we deploy tracking pixels or tags on the client’s website to capture user data and behavior, allowing us to create audience segments based on specific criteria, such as pages visited, products viewed, or actions taken. These audience segments are then used to create customized re-marketing campaigns on social media platforms like Facebook, Instagram, or Twitter. These campaigns are designed to retarget users with tailored ads or messages relevant to their previous interactions, encouraging them to revisit the client’s website and complete the desired action.

By leveraging re-marketing techniques, we help clients re-engage with potential customers who have shown interest in their products or services, increasing conversion rates and maximizing their advertising ROI. Regular monitoring and optimization of re-marketing campaigns ensure that they remain effective in driving conversions and achieving the client’s marketing objectives.

Custom Audience Creation

“Custom Audience Creation” in social media marketing involves the process of building targeted audience segments based on specific criteria provided by the client.

As an IT company offering social media marketing services, we excel in creating custom audiences tailored to our client’s unique business goals and target demographics. This involves leveraging various data sources, such as customer databases, website traffic, and engagement metrics, to create audience segments with high precision and relevance.

By defining parameters such as demographics, interests, behaviors, and purchasing patterns, we ensure that our client’s ads are delivered to the most relevant and receptive audience segments. This targeted approach maximizes the effectiveness of our client’s social media advertising campaigns, resulting in higher engagement, conversion rates, and return on investment (ROI).

Regular analysis and optimization of custom audiences further enhance campaign performance, ensuring that our client’s marketing objectives are consistently met and exceeded.

Ad Campaign Monitoring

“Ad Campaign Monitoring” in social media marketing involves closely tracking the performance of advertising campaigns across various platforms.

As an IT company providing social media marketing services, we continuously monitor ad campaigns on Facebook. This monitoring includes tracking key metrics such as impressions, clicks, conversions, engagement rates, and ad spend.

By closely monitoring campaign performance, we can identify any issues or opportunities for improvement in real-time. This allows us to make data-driven adjustments to ad targeting, creative elements, budget allocation, and other campaign parameters to optimize performance and maximize return on investment for our clients. Our proactive approach to ad campaign monitoring ensures that our clients’ advertising efforts are always on track and delivering the desired results.

Catalogue Creation

“Catalogue Creation” in social media marketing involves the development of product catalogues to showcase a client’s products or services on platforms like Facebook and Instagram.

As an IT company offering social media marketing services, we assist clients in creating visually appealing and informative catalogues that highlight their offerings in the best possible light. This process includes organizing products into categories, adding product descriptions, prices, and images, and ensuring that the catalogue is optimized for mobile viewing.

By creating compelling catalogues, we help clients attract and engage their target audience, driving traffic to their website or online store and ultimately increasing sales. Our expertise in catalogue creation ensures that clients can effectively showcase their products or services on social media platforms, enhancing their online presence and boosting their bottom line.

Dynamic Ads Creation

“Dynamic Ads Creation” in social media marketing involves the creation of personalized advertisements that automatically populate with products or services based on user behavior and interests.

As an IT company providing social media marketing services, we assist clients in setting up dynamic ads campaigns across platforms like Facebook and Instagram. Our team leverages advanced targeting and retargeting techniques to deliver tailored ads to users based on their browsing history, interactions with the client’s website, and other relevant data points.

By creating dynamic ads, we help clients reach their target audience with highly relevant and engaging content, driving conversions and maximizing ROI. Our expertise in dynamic ads creation enables clients to optimize their advertising efforts and achieve their marketing objectives efficiently.

Customisation of Ad Placements

“Customization of Ad Placements” in social media marketing involves tailoring ad placements to specific audience segments, demographics, or user behaviors to maximize reach and engagement.

As an IT company providing social media marketing services, we specialize in customizing ad placements across various platforms such as Facebook. Our team analyzes audience insights, campaign objectives, and platform algorithms to determine the most effective ad placements for each client’s campaign.

By customizing ad placements, we ensure that our clients’ ads are displayed to the right audience, at the right time, and in the most relevant context, driving higher engagement and conversions.

Whether it’s selecting specific social media feeds, mobile apps, or partner websites for ad placements, we optimize every aspect of the campaign to deliver optimal results for our clients. With our expertise in customizing ad placements, we help clients maximize their advertising budget and achieve their marketing goals effectively on social media platforms.

A/B Testing of Ad Set

“A/B Testing of Ad Sets” in social media marketing involves comparing two or more variations of an ad to determine which one performs better in achieving campaign objectives.

As an IT company offering social media marketing services, we conduct A/B testing to optimize ad performance and maximize ROI for our clients. Our team creates multiple versions of ad sets with variations in elements such as ad copy, visuals, targeting criteria, and call-to-action buttons. These variations are then randomly served to different segments of the target audience, allowing us to analyze which version drives higher engagement, click-through rates, conversions, or other key metrics.

By systematically testing different ad variations, we gain valuable insights into audience preferences, behavior, and preferences, enabling us to refine and improve future ad campaigns. Our A/B testing approach ensures that our clients’ ad campaigns are continuously optimized for maximum impact and effectiveness on social media platforms.

Carousel & Collection Ads

“Carousel & Collection Ads” are dynamic advertising formats used in social media marketing to showcase multiple images or videos within a single ad unit.

As an IT company offering social media marketing services, we leverage Carousel & Collection Ads to create visually engaging and interactive campaigns for our clients. With Carousel Ads, users can swipe through a series of images or videos, each with its own link or call-to-action, providing a seamless browsing experience.

Collection Ads, on the other hand, allow advertisers to feature a primary image or video along with related product images or videos below it, enabling users to explore additional offerings without leaving the ad. These ad formats are highly effective for showcasing product catalogs, highlighting key features, telling engaging stories, and driving conversions.

By utilizing Carousel & Collection Ads, we help our clients capture audience attention, increase engagement, and drive traffic to their websites or landing pages, ultimately contributing to their marketing objectives and business growth.

Monthly Report

A “Monthly Report” in social media marketing is a comprehensive document prepared by our IT company for clients, summarizing the performance of their social media campaigns over the past month.

This report typically includes key metrics such as reach, engagement, impressions, clicks, conversions, and ROI across various social media platforms. We provide detailed insights into the effectiveness of different campaigns, content types, and audience targeting strategies, allowing clients to assess the impact of their social media efforts on their business objectives.

Additionally, the monthly report highlights areas of success and areas for improvement, along with actionable recommendations for optimizing future campaigns.

By regularly reviewing these reports, clients gain valuable insights into their social media performance, enabling them to make informed decisions and drive continuous improvement in their marketing strategies.

Instagram Marketing

8 Static Posts / Reels Per Month

“8 Static Posts / Reels Per Month” in social media marketing, particularly on Instagram, involves creating and sharing a total of 8 static posts or reels on the client’s Instagram profile each month.

Static posts are typically images or graphics accompanied by captions, while reels are short video clips. These posts and reels are strategically crafted to engage the target audience, enhance brand visibility, and encourage user interaction.

By consistently sharing compelling content, businesses can establish a strong presence on Instagram, attract more followers, and boost their overall engagement metrics.

As an IT company, we manage the entire process of conceptualizing, creating, scheduling, and posting these static posts or reels on behalf of the client, ensuring that their Instagram profile remains active and engaging for their audience.

Creation of Automated Rules

“Creation of Automated Rules” in social media marketing involves setting up predefined conditions and actions to automate campaign management tasks.

As an IT company providing social media marketing services, we streamline campaign optimization and performance monitoring by implementing automated rules tailored to our client’s objectives. These rules can include actions such as adjusting ad bids, pausing underperforming ads, increasing budgets for high-performing campaigns, or sending notifications based on specified conditions like ad spend or campaign reach.

By automating routine tasks, we ensure that our client’s campaigns are continuously optimized for maximum efficiency and effectiveness. This proactive approach allows us to react swiftly to changes in campaign performance and market dynamics, driving better results and higher returns on investment (ROI) for our clients.

Audience Research

“Audience Research” in social media marketing, particularly on Instagram, involves analyzing the demographics, interests, behaviors, and preferences of the target audience of our clients’ brands.

As an IT company, we conduct thorough research to understand the characteristics of the audience most likely to engage with our clients’ content and offerings on Instagram. This includes identifying age groups, gender, locations, interests, and other relevant factors that influence audience behavior on the platform.

By leveraging various analytics tools and techniques, we gather valuable insights into the types of content, hashtags, and trends that resonate with the target audience. This research helps us tailor our clients’ Instagram marketing strategies to effectively reach and engage their desired audience segments, ultimately driving higher levels of engagement, brand awareness, and conversions.

Insta Analytics Report Creation

“Insta Analytics Report Creation” in social media marketing, particularly on Instagram, involves generating comprehensive reports that analyze various metrics and performance indicators related to the client’s Instagram account.

These reports provide valuable insights into the effectiveness of the client’s Instagram marketing efforts, including engagement rates, follower growth, post reach, profile views, and more.

By analyzing these metrics, businesses can gain a deeper understanding of their audience’s preferences, identify trends, and refine their Instagram marketing strategies accordingly.

As an IT company, we compile and analyze data from Instagram Insights and other analytics tools to create customized reports tailored to the client’s specific goals and objectives. These reports serve as valuable resources for evaluating the success of the client’s Instagram campaigns and making informed decisions to optimize their social media marketing efforts.

Traffic Monitoring

“Traffic Monitoring” in social media marketing, particularly on Instagram, involves tracking and analyzing the flow of website traffic generated from Instagram posts, stories, ads, and other content.

As an IT company, we utilize various tools and analytics platforms to monitor the effectiveness of the client’s Instagram marketing campaigns in driving traffic to their website.

By analyzing metrics such as clicks, website visits, bounce rates, and conversion rates, we can assess the performance of different Instagram content types and campaigns in driving user engagement and website visits. This information allows us to identify high-performing content, optimize ad targeting and messaging, and make data-driven decisions to improve the client’s overall Instagram marketing strategy.

Ultimately, effective traffic monitoring helps the client maximize the ROI of their Instagram marketing efforts and achieve their business objectives.

Custom Conversion Creation

“Custom Conversion Creation” in social media marketing, specifically on Instagram, involves configuring specific actions or events on the client’s website that are tracked and attributed to Instagram campaigns.

As an IT company managing the client’s social media marketing efforts, we set up custom conversions tailored to the client’s objectives, such as purchases, sign-ups, or other desired actions on their website. These custom conversions enable us to track and measure the effectiveness of Instagram campaigns in driving specific outcomes that align with the client’s business goals.

By defining custom conversions, we can attribute conversions accurately to Instagram ads, optimize campaign performance, and refine targeting strategies based on real conversion data. Overall, custom conversion creation empowers the client to gauge the impact of their Instagram marketing efforts and make data-driven decisions to maximize ROI and achieve their desired outcomes.

Re-marketing

“Re-marketing” in social media marketing, particularly on Instagram, involves targeting users who have previously interacted with the client’s website or mobile app with customized ads.

As an IT company managing the client’s social media marketing, we implement re-marketing campaigns on Instagram to re-engage users who have shown interest in the client’s products or services but have not completed a desired action, such as making a purchase or signing up.

By using website visitor data or app engagement data, we create audience segments of users who have exhibited specific behaviors or interests and then serve them relevant ads on Instagram.

Re-marketing helps the client stay top-of-mind with potential customers, encourage them to return to the website or app, and ultimately drive conversions. It is an effective strategy to re-engage with interested users, nurture leads, and increase overall conversion rates.

Custom Audience Creation

“Custom Audience Creation” in social media marketing, specifically on Instagram, involves creating tailored audience segments based on specific criteria defined by the client.

As an IT company managing the client’s social media marketing, we use various data points such as demographics, interests, behaviors, and interactions to build custom audience groups on Instagram. These audience segments can be created using data collected from the client’s website visitors, email subscribers, app users, or previous customers.

By leveraging custom audience creation, we ensure that the client’s ads are shown to the most relevant and engaged users on Instagram, increasing the likelihood of driving desired actions such as website visits, conversions, or brand engagement. Custom audience targeting allows for precise ad targeting, maximizes ad relevance, and ultimately improves campaign performance and ROI for the client.

Ad Campaign Monitoring

“Ad Campaign Monitoring” in social media marketing, particularly on Instagram, involves the ongoing tracking and analysis of ad performance to ensure that the client’s campaign objectives are being met effectively.

As an IT company managing the client’s social media marketing efforts, we closely monitor various metrics such as impressions, reach, clicks, conversions, engagement, and cost per acquisition (CPA). By regularly reviewing these key performance indicators (KPIs), we can assess the effectiveness of the client’s ad campaigns on Instagram and make data-driven optimizations to improve results.

Ad campaign monitoring includes identifying trends, analyzing audience behavior, and adjusting campaign parameters such as targeting, creative elements, and ad placements as needed to optimize performance. We use advanced analytics tools and platforms to track campaign metrics in real-time and generate comprehensive reports that provide insights into campaign performance and ROI.

By continuously monitoring ad campaigns on Instagram, we ensure that the client’s budget is being spent efficiently, and that their marketing objectives are being achieved effectively.

Catalogue Creation

“Catalogue Creation” in social media marketing, particularly on Instagram, involves the development and organization of a digital inventory of the client’s products or services.

As an IT company managing the client’s social media marketing efforts, we create visually appealing and informative catalogues that showcase the client’s offerings in a compelling manner. These catalogues typically include product images, descriptions, prices, and other relevant details to provide users with a seamless shopping experience directly within the Instagram app.

Our team ensures that the catalogue is well-structured and easy to navigate, allowing users to browse through the client’s products or services effortlessly.

We also optimize the catalogue for mobile devices to cater to Instagram’s primarily mobile audience. By creating and maintaining a comprehensive catalogue on Instagram, we enable the client to showcase their offerings effectively, drive traffic to their website or online store, and ultimately increase sales and conversions.

Dynamic Ads Creation

“Dynamic Ads Creation” in social media marketing, particularly on Instagram, involves the creation of personalized advertisements that automatically populate with products or services based on the interests and behaviors of individual users.

As an IT company managing the client’s social media marketing efforts, we leverage dynamic ads to deliver highly relevant and engaging content to the target audience.

Our team utilizes advanced targeting capabilities and product catalogs to generate dynamic ads that showcase the most relevant products or services to each user. These ads are dynamically generated in real-time, ensuring that users see content tailored to their preferences and browsing history.

By creating dynamic ads on Instagram, we help the client maximize the effectiveness of their advertising campaigns, increase engagement, and drive conversions.

Customisation of Ad Placements

“Customization of Ad Placements” in social media marketing, particularly on Instagram, involves tailoring the placement of advertisements to specific locations within the platform to optimize visibility and engagement.

As an IT company managing the client’s social media marketing efforts, we meticulously customize ad placements to ensure maximum exposure and effectiveness.

Our team strategically selects ad placements based on factors such as user demographics, interests, and behaviors, as well as the client’s advertising objectives.

By customizing ad placements on Instagram, we ensure that the client’s advertisements appear in the most relevant and high-traffic areas of the platform, such as users’ feeds, stories, or explore pages. This targeted approach helps increase the likelihood of users interacting with the ads, driving traffic to the client’s website or landing page, and ultimately, achieving their marketing goals.

A/B Testing of Ad Set

“A/B Testing of Ad Sets” in social media marketing, particularly on Instagram, involves creating multiple variations of ad sets with subtle differences and testing them against each other to determine which performs better.

As an IT company managing the client’s social media marketing efforts, we conduct A/B testing to optimize the effectiveness of ad campaigns and maximize return on investment.

Our team designs different versions of ad sets by varying elements such as ad copy, images or videos, audience targeting criteria, and call-to-action buttons. These variations are then simultaneously tested with a portion of the target audience to measure their performance metrics, such as click-through rates, conversion rates, and engagement levels.

By analyzing the results of A/B testing, we identify which ad sets resonate most effectively with the target audience and yield the highest performance. This data-driven approach allows us to refine and optimize the client’s ad campaigns, ensuring that their marketing budget is allocated to the most impactful strategies.

Carousel & Collection Ads

“Carousel & Collection Ads” in social media marketing, particularly on Instagram, are engaging ad formats that allow businesses to showcase multiple images or videos within a single ad unit. As an IT company managing the client’s social media marketing efforts, we leverage Carousel & Collection Ads to create visually compelling campaigns that drive user engagement and conversions.

With Carousel Ads, we can feature up to 10 images or videos in a single ad, allowing us to tell a cohesive story, highlight different product features, or showcase a variety of offerings. This format encourages users to swipe through the carousel to view each image or video, increasing interaction and engagement with the ad content.

Collection Ads, on the other hand, combine a primary image or video with a grid of related images or videos below it. When users tap on the primary image or video, they are taken to an immersive, full-screen experience where they can browse through the additional images or videos and explore the featured products or services in more detail.

By utilizing Carousel & Collection Ads, we can create highly engaging and visually appealing ad experiences that capture the attention of Instagram users and drive them to take action, whether it’s making a purchase, signing up for a service, or visiting the client’s website.

Monthly Report

The “Monthly Report” in social media marketing, particularly on Instagram, entails compiling and presenting key performance metrics and insights from the client’s Instagram marketing activities over a month-long period.

As an IT company managing the client’s social media marketing efforts, we generate monthly reports that include data such as follower growth, engagement metrics (likes, comments, shares), reach and impressions, website traffic generated from Instagram, conversion rates, and other relevant KPIs.

These reports provide the client with a comprehensive overview of their Instagram performance, highlighting successes, areas for improvement, and opportunities for optimization. Additionally, the monthly report may include actionable recommendations and insights to enhance the client’s Instagram marketing strategy moving forward.

Overall, the monthly report serves as a valuable tool for tracking progress, measuring ROI, and informing strategic decisions to drive continued success on Instagram.

SOCIAL MEDIA MARKETING
ENTERPRISE PLAN

As Per Requirement

Features Included

Ads Spend – As Per Requirement

“Ad spend” in social media marketing refers to the budget allocated for running paid advertisements on various social media platforms. As an IT company managing social media marketing for clients, ad spend plays a crucial role in reaching the target audience effectively. It encompasses the funds used to create and promote ads, targeting specific demographics, interests, and behaviors to maximize the return on investment (ROI).

Ad spend allows businesses to amplify their brand visibility, drive website traffic, generate leads, and ultimately increase conversions. Through strategic allocation of ad spend, we ensure that our clients’ social media campaigns yield optimal results, delivering value and ROI for every marketing dollar invested.

Account Management – 4

“Account Management” in social media marketing involves overseeing and nurturing client relationships to ensure the successful implementation of social media strategies. As an IT company managing social media for clients, effective account management is crucial for maintaining clear communication, understanding client needs, and delivering exceptional service.

Account managers serve as liaisons between the client and the social media team, facilitating the exchange of information, providing updates on campaign progress, and addressing any concerns or issues that may arise. They work closely with clients to define goals, develop tailored strategies, and monitor performance metrics to optimize campaigns for maximum impact.

Account management also involves proactive client engagement, offering strategic advice, suggesting improvements, and fostering long-term partnerships built on trust and mutual success.

Creation of Campaign – As Needed

“Creation of Campaign” in social media marketing involves the strategic planning and execution of targeted advertising initiatives to achieve specific business objectives. As an IT company managing social media for clients, creating campaigns entails several key steps. Firstly, thorough research is conducted to understand the client’s target audience, industry trends, and competitor landscape. Based on this insight, customized campaign strategies are developed, outlining campaign objectives, messaging, creative elements, and targeting parameters.

Next, engaging and visually appealing ad creatives, including images, videos, and ad copy, are crafted to capture the audience’s attention and convey the client’s brand message effectively. Once the campaign assets are ready, they are launched across relevant social media platforms, such as Facebook, Instagram, LinkedIn, or Twitter, using advanced targeting options to reach the intended audience segments.

Throughout the campaign duration, performance metrics are closely monitored and analyzed to optimize ad spend, maximize ROI, and achieve the desired outcomes for the client’s business.

Facebook Marketing

Pixel Installation

“Pixel Installation” in social media marketing involves implementing Facebook Pixel, a piece of code provided by Facebook, onto a client’s website to track user interactions and behavior for ad targeting, optimization, and measurement purposes.

As an IT company offering social media marketing services, installing the Facebook Pixel for clients entails several key steps. Firstly, the Facebook Pixel code is generated within Facebook Ads Manager, customized based on the client’s specific tracking requirements and objectives.

Next, the generated Pixel code is integrated into the client’s website by placing it within the website’s HTML code or using a tag management system like Google Tag Manager. This allows the Pixel to track various events such as page views, purchases, sign-ups, and other conversions performed by website visitors.

Once installed, the Pixel begins collecting data immediately, enabling the client to gain valuable insights into user behavior and optimize their Facebook advertising campaigns accordingly. Regular monitoring and testing of the Pixel ensure accurate tracking and reliable data collection, empowering the client to make informed decisions and maximize the effectiveness of their social media marketing efforts.

8 Static Posts / Reels Per Month

“8 Static Posts / Reels Per Month” in social media marketing, particularly on Facebook, refers to the creation and publication of a total of 8 static posts or reels on the client’s Facebook page each month.

Static posts are typically images or graphics accompanied by text, while reels are short video clips. These posts are strategically designed to engage the target audience, promote brand awareness, and drive user interaction.

By consistently sharing compelling content, businesses can maintain a strong presence on Facebook, attract more followers, and increase their reach and engagement metrics.

As an IT company, we handle the entire process of creating, scheduling, and posting these static posts or reels on behalf of the client, ensuring that their Facebook page remains active and engaging for their audience.

Creation of Automated Rules

“Creation of Automated Rules” in social media marketing involves setting up predefined conditions and actions to automate campaign management tasks.

As an IT company providing social media marketing services, we streamline campaign optimization and performance monitoring by implementing automated rules tailored to our client’s objectives. These rules can include actions such as adjusting ad bids, pausing underperforming ads, increasing budgets for high-performing campaigns, or sending notifications based on specified conditions like ad spend or campaign reach.

By automating routine tasks, we ensure that our client’s campaigns are continuously optimized for maximum efficiency and effectiveness. This proactive approach allows us to react swiftly to changes in campaign performance and market dynamics, driving better results and higher returns on investment (ROI) for our clients.

Audience Research

“Audience Research” in social media marketing, particularly on Facebook, involves analyzing the demographics, interests, behaviors, and preferences of the target audience of our clients’ brands.

As an IT company, we conduct thorough research to understand the characteristics of the audience most likely to engage with our clients’ content and offerings on Instagram. This includes identifying age groups, gender, locations, interests, and other relevant factors that influence audience behavior on the platform.

By leveraging various analytics tools and techniques, we gather valuable insights into the types of content, hashtags, and trends that resonate with the target audience. This research helps us tailor our clients’ Instagram marketing strategies to effectively reach and engage their desired audience segments, ultimately driving higher levels of engagement, brand awareness, and conversions.

Facebook Analytics Report Creation

“Facebook Analytics Report Creation” in social media marketing involves gathering data from Facebook’s analytics tools and compiling it into comprehensive reports for clients.

As an IT company offering social media marketing services, we generate detailed reports that provide insights into the performance of Facebook ad campaigns. These reports include metrics such as reach, engagement, click-through rates, conversions, and return on ad spend (ROAS).

By analyzing these metrics, we identify trends, assess campaign effectiveness, and make data-driven decisions to optimize future campaigns. Our Facebook analytics reports help clients understand their audience better, refine targeting strategies, and achieve their marketing objectives efficiently.

Traffic Monitoring

“Traffic Monitoring” in social media marketing involves tracking and analyzing the flow of visitors to a website or landing page from social media platforms.

As an IT company providing social media marketing services, we implement robust monitoring tools and techniques to assess the effectiveness of our clients’ social media campaigns in driving website traffic. This process involves monitoring key metrics such as click-through rates, referral sources, bounce rates, and time spent on site to gain insights into user behavior and campaign performance.

By closely monitoring traffic patterns, we can identify which social media channels and content types are generating the most traffic, optimize campaigns for better results, and make data-driven decisions to enhance overall marketing strategies. Additionally, traffic monitoring allows us to measure the impact of social media efforts on website engagement, conversions, and ultimately, business success.

Through continuous monitoring and analysis, we ensure that our clients’ social media campaigns are driving quality traffic and delivering tangible results.

Custom Conversion Creation

“Custom Conversion Creation” in social media marketing involves setting up specific actions or events on a client’s website to track and optimize campaign performance effectively. As an IT company providing social media marketing services, creating custom conversions for clients entails several essential steps.

Firstly, we collaborate with the client to identify key actions or events on their website that indicate valuable user interactions or conversions, such as purchases, sign-ups, or form submissions. Based on these objectives, custom conversion events are defined and configured within the Facebook Ads Manager platform, specifying the parameters and criteria for each conversion action. This may involve setting up conversion tracking for specific URLs, button clicks, or other on-site interactions that align with the client’s goals.

Once the custom conversions are created, they are integrated with the client’s Facebook advertising campaigns to track and optimize ad performance accurately. Regular monitoring and analysis of custom conversion data enable us to refine targeting, messaging, and bidding strategies, ensuring that the client achieves their desired outcomes and maximizes their return on investment (ROI) from social media advertising efforts.

Re-marketing

“Re-marketing” in social media marketing involves targeting users who have previously interacted with a client’s website or mobile app but have not completed a desired action, such as making a purchase or filling out a form. As an IT company offering social media marketing services, implementing re-marketing strategies for clients involves several key steps.

Firstly, we deploy tracking pixels or tags on the client’s website to capture user data and behavior, allowing us to create audience segments based on specific criteria, such as pages visited, products viewed, or actions taken. These audience segments are then used to create customized re-marketing campaigns on social media platforms like Facebook, Instagram, or Twitter. These campaigns are designed to retarget users with tailored ads or messages relevant to their previous interactions, encouraging them to revisit the client’s website and complete the desired action.

By leveraging re-marketing techniques, we help clients re-engage with potential customers who have shown interest in their products or services, increasing conversion rates and maximizing their advertising ROI. Regular monitoring and optimization of re-marketing campaigns ensure that they remain effective in driving conversions and achieving the client’s marketing objectives.

Custom Audience Creation

“Custom Audience Creation” in social media marketing involves the process of building targeted audience segments based on specific criteria provided by the client.

As an IT company offering social media marketing services, we excel in creating custom audiences tailored to our client’s unique business goals and target demographics. This involves leveraging various data sources, such as customer databases, website traffic, and engagement metrics, to create audience segments with high precision and relevance.

By defining parameters such as demographics, interests, behaviors, and purchasing patterns, we ensure that our client’s ads are delivered to the most relevant and receptive audience segments. This targeted approach maximizes the effectiveness of our client’s social media advertising campaigns, resulting in higher engagement, conversion rates, and return on investment (ROI).

Regular analysis and optimization of custom audiences further enhance campaign performance, ensuring that our client’s marketing objectives are consistently met and exceeded.

Ad Campaign Monitoring

“Ad Campaign Monitoring” in social media marketing involves closely tracking the performance of advertising campaigns across various platforms.

As an IT company providing social media marketing services, we continuously monitor ad campaigns on Facebook. This monitoring includes tracking key metrics such as impressions, clicks, conversions, engagement rates, and ad spend.

By closely monitoring campaign performance, we can identify any issues or opportunities for improvement in real-time. This allows us to make data-driven adjustments to ad targeting, creative elements, budget allocation, and other campaign parameters to optimize performance and maximize return on investment for our clients. Our proactive approach to ad campaign monitoring ensures that our clients’ advertising efforts are always on track and delivering the desired results.

Catalogue Creation

“Catalogue Creation” in social media marketing involves the development of product catalogues to showcase a client’s products or services on platforms like Facebook and Instagram.

As an IT company offering social media marketing services, we assist clients in creating visually appealing and informative catalogues that highlight their offerings in the best possible light. This process includes organizing products into categories, adding product descriptions, prices, and images, and ensuring that the catalogue is optimized for mobile viewing.

By creating compelling catalogues, we help clients attract and engage their target audience, driving traffic to their website or online store and ultimately increasing sales. Our expertise in catalogue creation ensures that clients can effectively showcase their products or services on social media platforms, enhancing their online presence and boosting their bottom line.

Dynamic Ads Creation

“Dynamic Ads Creation” in social media marketing involves the creation of personalized advertisements that automatically populate with products or services based on user behavior and interests.

As an IT company providing social media marketing services, we assist clients in setting up dynamic ads campaigns across platforms like Facebook and Instagram. Our team leverages advanced targeting and retargeting techniques to deliver tailored ads to users based on their browsing history, interactions with the client’s website, and other relevant data points.

By creating dynamic ads, we help clients reach their target audience with highly relevant and engaging content, driving conversions and maximizing ROI. Our expertise in dynamic ads creation enables clients to optimize their advertising efforts and achieve their marketing objectives efficiently.

Customisation of Ad Placements

“Customization of Ad Placements” in social media marketing involves tailoring ad placements to specific audience segments, demographics, or user behaviors to maximize reach and engagement.

As an IT company providing social media marketing services, we specialize in customizing ad placements across various platforms such as Facebook. Our team analyzes audience insights, campaign objectives, and platform algorithms to determine the most effective ad placements for each client’s campaign.

By customizing ad placements, we ensure that our clients’ ads are displayed to the right audience, at the right time, and in the most relevant context, driving higher engagement and conversions.

Whether it’s selecting specific social media feeds, mobile apps, or partner websites for ad placements, we optimize every aspect of the campaign to deliver optimal results for our clients. With our expertise in customizing ad placements, we help clients maximize their advertising budget and achieve their marketing goals effectively on social media platforms.

A/B Testing of Ad Set

“A/B Testing of Ad Sets” in social media marketing involves comparing two or more variations of an ad to determine which one performs better in achieving campaign objectives.

As an IT company offering social media marketing services, we conduct A/B testing to optimize ad performance and maximize ROI for our clients. Our team creates multiple versions of ad sets with variations in elements such as ad copy, visuals, targeting criteria, and call-to-action buttons. These variations are then randomly served to different segments of the target audience, allowing us to analyze which version drives higher engagement, click-through rates, conversions, or other key metrics.

By systematically testing different ad variations, we gain valuable insights into audience preferences, behavior, and preferences, enabling us to refine and improve future ad campaigns. Our A/B testing approach ensures that our clients’ ad campaigns are continuously optimized for maximum impact and effectiveness on social media platforms.

Carousel & Collection Ads

“Carousel & Collection Ads” are dynamic advertising formats used in social media marketing to showcase multiple images or videos within a single ad unit.

As an IT company offering social media marketing services, we leverage Carousel & Collection Ads to create visually engaging and interactive campaigns for our clients. With Carousel Ads, users can swipe through a series of images or videos, each with its own link or call-to-action, providing a seamless browsing experience.

Collection Ads, on the other hand, allow advertisers to feature a primary image or video along with related product images or videos below it, enabling users to explore additional offerings without leaving the ad. These ad formats are highly effective for showcasing product catalogs, highlighting key features, telling engaging stories, and driving conversions.

By utilizing Carousel & Collection Ads, we help our clients capture audience attention, increase engagement, and drive traffic to their websites or landing pages, ultimately contributing to their marketing objectives and business growth.

Monthly Report

A “Monthly Report” in social media marketing is a comprehensive document prepared by our IT company for clients, summarizing the performance of their social media campaigns over the past month.

This report typically includes key metrics such as reach, engagement, impressions, clicks, conversions, and ROI across various social media platforms. We provide detailed insights into the effectiveness of different campaigns, content types, and audience targeting strategies, allowing clients to assess the impact of their social media efforts on their business objectives.

Additionally, the monthly report highlights areas of success and areas for improvement, along with actionable recommendations for optimizing future campaigns.

By regularly reviewing these reports, clients gain valuable insights into their social media performance, enabling them to make informed decisions and drive continuous improvement in their marketing strategies.

Instagram Marketing

8 Static Posts / Reels Per Month

“8 Static Posts / Reels Per Month” in social media marketing, particularly on Instagram, involves creating and sharing a total of 8 static posts or reels on the client’s Instagram profile each month.

Static posts are typically images or graphics accompanied by captions, while reels are short video clips. These posts and reels are strategically crafted to engage the target audience, enhance brand visibility, and encourage user interaction.

By consistently sharing compelling content, businesses can establish a strong presence on Instagram, attract more followers, and boost their overall engagement metrics.

As an IT company, we manage the entire process of conceptualizing, creating, scheduling, and posting these static posts or reels on behalf of the client, ensuring that their Instagram profile remains active and engaging for their audience.

Creation of Automated Rules

“Creation of Automated Rules” in social media marketing involves setting up predefined conditions and actions to automate campaign management tasks.

As an IT company providing social media marketing services, we streamline campaign optimization and performance monitoring by implementing automated rules tailored to our client’s objectives. These rules can include actions such as adjusting ad bids, pausing underperforming ads, increasing budgets for high-performing campaigns, or sending notifications based on specified conditions like ad spend or campaign reach.

By automating routine tasks, we ensure that our client’s campaigns are continuously optimized for maximum efficiency and effectiveness. This proactive approach allows us to react swiftly to changes in campaign performance and market dynamics, driving better results and higher returns on investment (ROI) for our clients.

Audience Research

“Audience Research” in social media marketing, particularly on Instagram, involves analyzing the demographics, interests, behaviors, and preferences of the target audience of our clients’ brands.

As an IT company, we conduct thorough research to understand the characteristics of the audience most likely to engage with our clients’ content and offerings on Instagram. This includes identifying age groups, gender, locations, interests, and other relevant factors that influence audience behavior on the platform.

By leveraging various analytics tools and techniques, we gather valuable insights into the types of content, hashtags, and trends that resonate with the target audience. This research helps us tailor our clients’ Instagram marketing strategies to effectively reach and engage their desired audience segments, ultimately driving higher levels of engagement, brand awareness, and conversions.

Insta Analytics Report Creation

“Insta Analytics Report Creation” in social media marketing, particularly on Instagram, involves generating comprehensive reports that analyze various metrics and performance indicators related to the client’s Instagram account.

These reports provide valuable insights into the effectiveness of the client’s Instagram marketing efforts, including engagement rates, follower growth, post reach, profile views, and more.

By analyzing these metrics, businesses can gain a deeper understanding of their audience’s preferences, identify trends, and refine their Instagram marketing strategies accordingly.

As an IT company, we compile and analyze data from Instagram Insights and other analytics tools to create customized reports tailored to the client’s specific goals and objectives. These reports serve as valuable resources for evaluating the success of the client’s Instagram campaigns and making informed decisions to optimize their social media marketing efforts.

Traffic Monitoring

“Traffic Monitoring” in social media marketing, particularly on Instagram, involves tracking and analyzing the flow of website traffic generated from Instagram posts, stories, ads, and other content.

As an IT company, we utilize various tools and analytics platforms to monitor the effectiveness of the client’s Instagram marketing campaigns in driving traffic to their website.

By analyzing metrics such as clicks, website visits, bounce rates, and conversion rates, we can assess the performance of different Instagram content types and campaigns in driving user engagement and website visits. This information allows us to identify high-performing content, optimize ad targeting and messaging, and make data-driven decisions to improve the client’s overall Instagram marketing strategy.

Ultimately, effective traffic monitoring helps the client maximize the ROI of their Instagram marketing efforts and achieve their business objectives.

Custom Conversion Creation

“Custom Conversion Creation” in social media marketing, specifically on Instagram, involves configuring specific actions or events on the client’s website that are tracked and attributed to Instagram campaigns.

As an IT company managing the client’s social media marketing efforts, we set up custom conversions tailored to the client’s objectives, such as purchases, sign-ups, or other desired actions on their website. These custom conversions enable us to track and measure the effectiveness of Instagram campaigns in driving specific outcomes that align with the client’s business goals.

By defining custom conversions, we can attribute conversions accurately to Instagram ads, optimize campaign performance, and refine targeting strategies based on real conversion data. Overall, custom conversion creation empowers the client to gauge the impact of their Instagram marketing efforts and make data-driven decisions to maximize ROI and achieve their desired outcomes.

Re-marketing

“Re-marketing” in social media marketing, particularly on Instagram, involves targeting users who have previously interacted with the client’s website or mobile app with customized ads.

As an IT company managing the client’s social media marketing, we implement re-marketing campaigns on Instagram to re-engage users who have shown interest in the client’s products or services but have not completed a desired action, such as making a purchase or signing up.

By using website visitor data or app engagement data, we create audience segments of users who have exhibited specific behaviors or interests and then serve them relevant ads on Instagram.

Re-marketing helps the client stay top-of-mind with potential customers, encourage them to return to the website or app, and ultimately drive conversions. It is an effective strategy to re-engage with interested users, nurture leads, and increase overall conversion rates.

Custom Audience Creation

“Custom Audience Creation” in social media marketing, specifically on Instagram, involves creating tailored audience segments based on specific criteria defined by the client.

As an IT company managing the client’s social media marketing, we use various data points such as demographics, interests, behaviors, and interactions to build custom audience groups on Instagram. These audience segments can be created using data collected from the client’s website visitors, email subscribers, app users, or previous customers.

By leveraging custom audience creation, we ensure that the client’s ads are shown to the most relevant and engaged users on Instagram, increasing the likelihood of driving desired actions such as website visits, conversions, or brand engagement. Custom audience targeting allows for precise ad targeting, maximizes ad relevance, and ultimately improves campaign performance and ROI for the client.

Ad Campaign Monitoring

“Ad Campaign Monitoring” in social media marketing, particularly on Instagram, involves the ongoing tracking and analysis of ad performance to ensure that the client’s campaign objectives are being met effectively.

As an IT company managing the client’s social media marketing efforts, we closely monitor various metrics such as impressions, reach, clicks, conversions, engagement, and cost per acquisition (CPA). By regularly reviewing these key performance indicators (KPIs), we can assess the effectiveness of the client’s ad campaigns on Instagram and make data-driven optimizations to improve results.

Ad campaign monitoring includes identifying trends, analyzing audience behavior, and adjusting campaign parameters such as targeting, creative elements, and ad placements as needed to optimize performance. We use advanced analytics tools and platforms to track campaign metrics in real-time and generate comprehensive reports that provide insights into campaign performance and ROI.

By continuously monitoring ad campaigns on Instagram, we ensure that the client’s budget is being spent efficiently, and that their marketing objectives are being achieved effectively.

Catalogue Creation

“Catalogue Creation” in social media marketing, particularly on Instagram, involves the development and organization of a digital inventory of the client’s products or services.

As an IT company managing the client’s social media marketing efforts, we create visually appealing and informative catalogues that showcase the client’s offerings in a compelling manner. These catalogues typically include product images, descriptions, prices, and other relevant details to provide users with a seamless shopping experience directly within the Instagram app.

Our team ensures that the catalogue is well-structured and easy to navigate, allowing users to browse through the client’s products or services effortlessly.

We also optimize the catalogue for mobile devices to cater to Instagram’s primarily mobile audience. By creating and maintaining a comprehensive catalogue on Instagram, we enable the client to showcase their offerings effectively, drive traffic to their website or online store, and ultimately increase sales and conversions.

Dynamic Ads Creation

“Dynamic Ads Creation” in social media marketing, particularly on Instagram, involves the creation of personalized advertisements that automatically populate with products or services based on the interests and behaviors of individual users.

As an IT company managing the client’s social media marketing efforts, we leverage dynamic ads to deliver highly relevant and engaging content to the target audience.

Our team utilizes advanced targeting capabilities and product catalogs to generate dynamic ads that showcase the most relevant products or services to each user. These ads are dynamically generated in real-time, ensuring that users see content tailored to their preferences and browsing history.

By creating dynamic ads on Instagram, we help the client maximize the effectiveness of their advertising campaigns, increase engagement, and drive conversions.

Customisation of Ad Placements

“Customization of Ad Placements” in social media marketing, particularly on Instagram, involves tailoring the placement of advertisements to specific locations within the platform to optimize visibility and engagement.

As an IT company managing the client’s social media marketing efforts, we meticulously customize ad placements to ensure maximum exposure and effectiveness.

Our team strategically selects ad placements based on factors such as user demographics, interests, and behaviors, as well as the client’s advertising objectives.

By customizing ad placements on Instagram, we ensure that the client’s advertisements appear in the most relevant and high-traffic areas of the platform, such as users’ feeds, stories, or explore pages. This targeted approach helps increase the likelihood of users interacting with the ads, driving traffic to the client’s website or landing page, and ultimately, achieving their marketing goals.

A/B Testing of Ad Set

“A/B Testing of Ad Sets” in social media marketing, particularly on Instagram, involves creating multiple variations of ad sets with subtle differences and testing them against each other to determine which performs better.

As an IT company managing the client’s social media marketing efforts, we conduct A/B testing to optimize the effectiveness of ad campaigns and maximize return on investment.

Our team designs different versions of ad sets by varying elements such as ad copy, images or videos, audience targeting criteria, and call-to-action buttons. These variations are then simultaneously tested with a portion of the target audience to measure their performance metrics, such as click-through rates, conversion rates, and engagement levels.

By analyzing the results of A/B testing, we identify which ad sets resonate most effectively with the target audience and yield the highest performance. This data-driven approach allows us to refine and optimize the client’s ad campaigns, ensuring that their marketing budget is allocated to the most impactful strategies.

Carousel & Collection Ads

“Carousel & Collection Ads” in social media marketing, particularly on Instagram, are engaging ad formats that allow businesses to showcase multiple images or videos within a single ad unit. As an IT company managing the client’s social media marketing efforts, we leverage Carousel & Collection Ads to create visually compelling campaigns that drive user engagement and conversions.

With Carousel Ads, we can feature up to 10 images or videos in a single ad, allowing us to tell a cohesive story, highlight different product features, or showcase a variety of offerings. This format encourages users to swipe through the carousel to view each image or video, increasing interaction and engagement with the ad content.

Collection Ads, on the other hand, combine a primary image or video with a grid of related images or videos below it. When users tap on the primary image or video, they are taken to an immersive, full-screen experience where they can browse through the additional images or videos and explore the featured products or services in more detail.

By utilizing Carousel & Collection Ads, we can create highly engaging and visually appealing ad experiences that capture the attention of Instagram users and drive them to take action, whether it’s making a purchase, signing up for a service, or visiting the client’s website.

Monthly Report

The “Monthly Report” in social media marketing, particularly on Instagram, entails compiling and presenting key performance metrics and insights from the client’s Instagram marketing activities over a month-long period.

As an IT company managing the client’s social media marketing efforts, we generate monthly reports that include data such as follower growth, engagement metrics (likes, comments, shares), reach and impressions, website traffic generated from Instagram, conversion rates, and other relevant KPIs.

These reports provide the client with a comprehensive overview of their Instagram performance, highlighting successes, areas for improvement, and opportunities for optimization. Additionally, the monthly report may include actionable recommendations and insights to enhance the client’s Instagram marketing strategy moving forward.

Overall, the monthly report serves as a valuable tool for tracking progress, measuring ROI, and informing strategic decisions to drive continued success on Instagram.

LinkedIn Marketing

Page Management

“Page Management” in social media marketing, particularly on LinkedIn, involves overseeing and maintaining the client’s LinkedIn company page to effectively engage with the target audience and build brand presence.

As an IT company managing the client’s social media marketing efforts, we handle various aspects of page management on LinkedIn to ensure the client’s page is optimized for success.

This includes regularly updating the page with relevant and engaging content, such as company updates, industry news, blog posts, and multimedia assets, to keep the audience informed and interested. We also monitor and respond to comments, messages, and inquiries in a timely manner to foster meaningful interactions with followers and potential customers.

Additionally, we optimize the client’s LinkedIn page for search visibility by using relevant keywords, completing all profile sections, and ensuring the page is visually appealing and aligned with the client’s branding. By effectively managing the client’s LinkedIn page, we help them establish thought leadership, showcase their expertise, and attract new business opportunities on the platform.

Twitter (Now ‘X’) Marketing

Page Management

“Page Management” in social media marketing, particularly on Twitter (now ‘X’), involves overseeing and maintaining the client’s Twitter profile to effectively engage with their audience and enhance brand visibility.

As an IT company managing the client’s social media marketing endeavors, we handle various aspects of page management on Twitter to ensure the client’s profile resonates with their target audience and aligns with their brand identity.

This includes curating and posting relevant and engaging tweets that reflect the client’s brand personality, share industry insights, promote products or services, and encourage audience interaction. We also monitor mentions, replies, and direct messages to promptly respond to inquiries, address concerns, and engage with followers in real-time.

Furthermore, we optimize the client’s Twitter profile by updating profile information, including a compelling bio, relevant hashtags, and a visually appealing header and profile image. By effectively managing the client’s Twitter profile, we help them build a loyal following, drive website traffic, and increase brand awareness on the platform.

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Ready to take your brand presence to the next level? Contact us for our social media marketing services.

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Frequently Asked
Questions

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What factors influence the pricing of your social media marketing services?

Our pricing is influenced by several factors, including the scope of your social media marketing campaign, the platforms involved, the level of customization required, the size of your target audience, and the specific goals you aim to achieve. We tailor our pricing to suit the unique needs and objectives of each client.

How do you ensure transparency in your pricing structure for social media marketing?

Transparency is integral to our pricing model. Before initiating any project, we provide a detailed breakdown of our services, associated costs, and the expected outcomes. We believe in open communication and strive to ensure that our clients have a clear understanding of the investment involved and the value they can expect in return.

Can we customize our social media marketing package based on our budget and requirements?

Absolutely. We offer flexible pricing options that allow clients to customize their social media marketing packages based on their budget constraints and specific needs. Whether you’re a small business or a large enterprise, we work closely with you to tailor a solution that aligns with your goals and resources.

Do your social media marketing packages include ongoing support and monitoring?

Yes, our social media marketing packages include ongoing support, monitoring, and optimization to ensure the continued success of your campaigns. We provide regular performance reports, conduct analysis, and make necessary adjustments to optimize your social media presence and drive meaningful results.

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