The Success Story of US-Mattress: Elevating Online Sales with Google Shopping Campaigns.
As a leading mattress retailer in the United States, US-Mattress aimed to enhance its understanding of sales dynamics to better cater to its vast customer base of 250,000. Having already found success with Google Shopping and Product Listing Ads (PLAs), the company ventured into the realm of Shopping campaigns for even more impactful outcomes.
By streamlining PLA management, gaining deeper consumer insights, and identifying growth opportunities among mattress brands, US-Mattress achieved impressive results: a 30% surge in click-through rates and a 10% increase in the average order value.
The company’s objectives were clear:
- Attain greater control and insight into sales.
- Attract more business.
US-Mattress took a strategic approach:
- Upgraded its Product Listing Ad (PLA) campaigns to Shopping campaigns.
- Organized product groups by brand, sub-brand, and items.
- Optimized bids using impression share and benchmark data.
The Results spoke volumes:
- Increased Click-Through Rate (CTR) by 30%.
- Raised the average order value by 10%.
- Lowered Cost Per Acquisition (CPA).
- Enhanced ROI and conversion rate.
US-Mattress, online since 2001, stands among the nation’s largest mattress retailers, offering over 2,500 brand-name mattress sets to its extensive customer base. Seeking greater control and insights into sales, the company transitioned its Google Product Listing Ads (PLAs) to the more robust Shopping campaigns.
The transition proved fruitful:
- Shopping campaigns simplified campaign management, resembling the management of physical stores.
- Advanced reporting and optimization features facilitated performance measurement and growth estimations.
- More accurate measurements were achieved by breaking down performance metrics by brand and sub-brand.
- The transition was described as “extremely simple,” saving time and effort in feed and campaign management.
Shopping campaigns provided US-Mattress with a clearer picture of the bidding landscape, leading to measurable success:
- A 30% increase in CTR.
- A 10% rise in the average order value.
- Reduced CPA, improved ROI, and an enhanced conversion rate.
Shopping campaign benchmark metrics offered insights into bidding strategy changes, providing confidence and ease in campaign management. The success of Shopping campaigns has spurred US-Mattress to further expand and optimize its online advertising strategies.
Boost Your Business with Aum Techmantra: A Google Ads Partner Unleashing Success Stories
At Aum Techmantra, we understand the power of strategic online advertising, and our partnership with Google Ads positions us as a reliable catalyst for businesses seeking to emulate the success of companies like US-Mattress. As a Google Ads Partner, we bring a wealth of expertise in creating and managing effective Shopping campaigns. Our holistic approach involves upgrading your online advertising strategy to leverage Shopping campaigns, streamlining Product Listing Ad (PLA) management, and optimizing bids for maximum impact.
We stand as a comprehensive IT company and Google Ads Partner, uniquely positioned to elevate your online presence and drive business growth through Google Ads. Drawing inspiration from success stories like that of US-Mattress, we offer a holistic suite of services designed to maximize the impact of your advertising campaigns. Our expertise spans across upgrading Product Listing Ad (PLA) campaigns to sophisticated Shopping campaigns, providing you with greater control and insights into your sales dynamics.
