“A professional website?” this question is the key to unlocking the potential of your website. To make it truly professional and aligned with your specific goals, you need to answer it honestly.
A ‘Professional Website,’ tailored to your specific key performance indicators (KPIs) is the fundamental question you must address, as candidly as possible, to commence the journey of crafting your website.
Your website is the digital front door to your business. It’s where first impressions are made, and those impressions can last a lifetime. When a visitor arrives at your site, what will their immediate reaction be?
This question is the key to unlocking the potential of your website. To make it truly professional and aligned with your specific goals, you need to answer it honestly.
You’ve got less than 8 seconds to capture their attention, so perfecting your website is paramount.
As soon as someone lands on your website, the aesthetics and user experience take center stage. Is your message compelling? Is navigation intuitive? Are your calls to action crystal clear? A professional website doesn’t just look good; it’s built for performance. It offers engaging content, useful links, and seamless navigation, ensuring your visitors find precisely what they seek.
If a visitor encounters a frustrating layout, poor design, or difficulty accomplishing their goals; your content marketing efforts could crumble. In the blink of an eye, your website can either soar to success or crash and burn.
So, here are some invaluable tips to help you craft the professional website you desire – one that your readers will genuinely enjoy visiting. Here is the list of what makes a Website Look Professional:
Mobile-First Design
Mobile-First Design: Prioritize optimization for mobile devices
In today’s digital landscape, a significant portion of your website’s traffic will arrive via mobile phones or tablets. Mobile web usage has already surpassed desktop usage and continues to rise. For website owners, optimizing for mobile is no longer an option – it’s a necessity.
Mobile optimization involves crafting your website to be responsive on mobile platforms. This means the layout and design should seamlessly adapt to the smaller screens of mobile devices while ensuring a comfortable and user-friendly experience. Incorporating mobile responsiveness should be a foundational consideration. Your mobile site should maintain the same brand identity and character as its desktop counterpart, so it’s wise to design your desktop website in a way that can be smoothly and comfortably translated to mobile.
Worldwide Mobile vs. Desktop 12 Months Traffic Share Trend
Understand India desktop vs. mobile vs. tablet device usage & market share over time
Mobile took the lion’s share with a dominant 65.67%. Desktop claimed a significant 32.89%. Tablet held a smaller portion at 1.44%.
India Mobile vs. Desktop 12 Months Traffic Share Trend
Understand India desktop vs. mobile vs. tablet device usage & market share over time
Mobile took the lion’s share with a dominant 74.78%. Desktop claimed a significant 24.84%. Tablet held a smaller portion at 0.38%.
Your mobile site should maintain the same brand identity and character as its desktop counterpart, so it’s wise to design your desktop website in a way that can be smoothly and comfortably translated to mobile.
Embrace Chatbots
Embrace Chatbots: Elevate user engagement with automated chat
In today’s digital landscape, messaging platforms reign supreme, with messaging apps ranking among the top 10 mobile apps globally. Marketers are harnessing the power of messaging technology to enhance online customer service. The solution? Chatbots, specifically AI-driven chat messaging tools that excel at boosting conversions. When you encounter a website equipped with chatbots, a friendly chat window opens, guiding you with questions or a conversation to fulfill your needs. However, it’s not a human customer representative but a cleverly programmed bot dedicated to providing a stellar customer service experience.
The beauty of chatbots is their accessibility to businesses of all sizes. Numerous chatbot providers offer user-friendly solutions for creating, customizing, and deploying chatbots on your website. Explore these inspiring examples to witness the transformative potential of chatbot technology. Elevate your website’s user experience and drive conversions with professional chatbot integration today.
Optimize Loading Speed
Optimize Loading Speed: Enhance page load times for better engagement
A professional website isn’t just about aesthetics; it’s also about speed. If your webpage takes ages to load, you risk losing your audience’s interest. The data speaks for itself: half of all website visitors will bounce if a page takes over 6 seconds to load. Furthermore, sluggish loading times can harm your Google search ranking, relegating your site to lower positions in search results.
Just like SEO, loading time is influenced by page design and coding. Fortunately, numerous strategies can turbocharge your page’s speed, including code optimization, reducing redirects, and image optimization. Boost your website’s performance and Google ranking with faster loading times.
Custom vs. Template Design
Custom vs. Template Design: Find the ideal design solution for your Professional Website
Building or revamping a website involves crucial choices, including the design approach. Should you opt for a template-based design or craft a custom site from the ground up? Today’s vast array of website templates and user-friendly DIY tools empower even novices to create polished, professional websites with ease.
However, the realm of custom websites offers boundless possibilities. Unlike templates, they grant total creative freedom in terms of design, layout, image placement, page count, and incorporation of unique elements like custom videos and animations. The site’s overall functionality is also fully customizable. Yet, it’s essential to recognize that custom websites demand more resources, including time, personnel, and budget.
Ultimately, every business owner must weigh the benefits and drawbacks of custom versus template design and choose the approach that aligns best with their specific needs for a Professional Website.
SEO Rules
Search Engine Optimization Rules: Enhance your Professional Website’s discoverability on search engines
While SEO might not be visible, it’s a cornerstone of a stellar website. It dictates how easily potential customers can locate your site through search engines. Don’t err by solely fixating on your website’s appearance; consider how it performs in search engine rankings. After all, a fantastic-looking site is futile if it remains elusive to your audience. Prioritize crafting SEO-optimized titles and meta descriptions for all web pages.
Remember that your SEO strategy profoundly influences your website’s content and layout. Investing time in strategic SEO planning, even before selecting fonts and images, is a savvy move. This ensures your Professional Website shines not only in design but also in search engine visibility.
Embrace Font Creativity
Embrace Font Creativity: Elevate your Professional Website with Eye-Catching Fonts
Gone are the days when web designers shied away from elaborate fonts that could hinder online readability. Thanks to improved screen resolutions, designers are now unearthing the treasure trove of fonts available for the web. It’s a revival of Serif fonts, bringing diversity to website design. With a staggering 43,000+ fonts at your disposal, the sky’s the limit. Don’t hesitate to explore font styles, sizes, and even adventurous options like underlines, highlights, and vibrant colors – all trending styles this year.
Remember, your choice of font isn’t merely an aesthetic decision. It sets the tone for your entire page. Select fonts that resonate with your company’s style and culture while ensuring they remain easy on the eyes. Elevate your Professional Website with captivating fonts that leave a lasting impression.
Video Revolutionizes the Professional Website
Video Revolutionizes the Professional Website: Elevate Engagement and Conversions
It’s undeniable – video reigns supreme. By 2019, video content will command a whopping 80% of all consumer internet traffic. The ascent of video marketing is nothing short of meteoric, driven by its remarkable performance and return on investment. Just take a look at the outstanding results achieved with the FOCUS video discovery platform, showcased in this article. When video ads were promoted across Outbrain’s expansive global publisher network, the outcome was extraordinary – a staggering 50% of viewers watched the entire video, with a completion rate 2.7 times higher than the targeted KPI. (Please note: The FOCUS feature is accessible in specific territories.)
In this visually-oriented, fast-paced era, video stands as a supremely engaging and conversion-boosting tool. For any professional website aiming to leave an indelible mark, integrating video into the design aesthetic is an absolute must.
Captivating Background Images
Captivating Background Images: Leave a Lasting Impression on Your Homepage
Humans are primarily visual learners, and a staggering 80% of people remember what they see, while only 20% retain what they read. This insight is gold when crafting your homepage. What backdrop will you choose? A solid color with a striking headline or an eye-catching image? Whatever you opt for, ensure it harmonizes with your business’s distinct character and purpose.
Speaking of visual impact, take a moment to explore this article spotlighting the top 10 corporate websites of 2018: a whopping 9 out of 10 feature prominent background images on their homepages. If these industry leaders are any indication, bold background visuals are undoubtedly en vogue!
Rethink Simplicity
Rethink Simplicity: Strive for Elegance with a Dash of Intrigue
A cluttered website is nobody’s favorite – it’s visually taxing and navigation becomes a chore. Your website should exude cleanliness, impeccable organization, and effortless guidance. It all boils down to something called “cognitive fluency” – people have expectations about how things should work, and when those expectations are met, users feel at ease and content.
When designing your website, aim to deliver an experience that instinctively aligns with your customers’ expectations, but don’t settle for dullness. Inject some creativity, showcasing your brand’s distinctive flair. For instance, there’s a burgeoning trend known as “brutalism,” which liberates designers to shatter traditional web design norms and embrace unconventional, rule-breaking approaches.
However, even within “brutal” designs, some conventions endure. Links remain links, thoughtfully placed for maximum visibility. Hamburger icons still serve as gateways to dropdown menus. Embrace simplicity, but make it your brand of simplicity – one that excites and intrigues your customers while providing a comfortable and welcoming digital haven.
Sensory Impressions Matter
Consider this: every visitor to your website forms an instant impression that shapes their entire experience. But here’s the twist – you, too, have a visceral reaction to your own website, and it’s not something to overlook. Granted, it can be challenging to assess your feelings when you’ve poured hours, days, or even months into scrutinizing every pixel. That’s precisely why taking occasional breaks is invaluable. Step away for a day or two, then return with fresh eyes, open to your gut’s whispers. Don’t hesitate to seek input from friends, family, and colleagues, too.
Once your site goes live, the journey doesn’t end. Continuous monitoring through analytics is essential to gauge its performance. Be prepared to make ongoing adjustments in your quest for optimization. Your website is a living entity, after all, deserving of your unwavering attention.
Unlock Your Dream Professional Website
Unlock Your Dream Professional Website – Affordable & Exceptional!
Searching for a remarkable Professional Website that captivates your audience and delivers results? Look no further! At Aum Techmantra, we transform your vision into a digital masterpiece.
- Want a stunning website that reflects your uniqueness?
- Need it done without breaking the bank?
We’ve got you covered! Crafting exceptional websites is our passion, and affordability is our promise. Your dream website is just a click away. Contact us today, and let’s turn your ideas into a stunning reality! Don’t miss this opportunity to shine online.